About Julie
About Us


Julie Santiago Inc. is an executive life and leadership coaching company that empowers high-achieving professional women to live and lead balanced, sustainable, and fulfilling lives—without sacrificing their health, careers, relationships, or happiness.

Our signature coaching program, Awaken Your Life, teaches a new leadership paradigm that has empowered more than 1,000 high-achieving women to address the underlying patterns of burnout and build a foundation of holistic wellness—mental, emotional, physical, spiritual, social, and occupational wellbeing—so they can flourish and lead lives with clarity and purpose.

We help women harness feminine leadership and master their emotions, their mind, and their voice, so they have the clarity to create the life they want and make the impact in the world they’re here to make. We train leaders to uncover and address each layer of burnout that puts women’s bodies into “crisis” or “survival” mode so they can identify limiting beliefs, overcome the addiction to achievement, and stop playing small. Our system empowers each client with lifelong tools and processes to examine the ways they lose themselves to check-the-box success and societal expectations that keep them stuck on autopilot.

Developed over 10 years of research in neuroscience, positive psychology, holistic leadership development, and our CEO's experience as a Wall Street executive, AYL’s proprietary system features a 12-week immersive e-curriculum to address the underlying causes of burnout, personalized coaching, systems of accountability, and lifetime client support. Our intensive curriculum blends the theoretical and practical, masculine and feminine leadership principles, and deep self-exploration at both the subconscious and conscious levels to get impactful results quickly that last long-term.


Inspired by her own experience climbing the Wall Street corporate ladder and feeling exhausted, overwhelmed, and unfulfilled, Julie developed her signature coaching program, Awaken Your Life, based on 10 years of research in neuroscience, mindfulness, positive psychology, and holistic leadership development. Her work has helped her identify the specific traits and qualities high-achieving women have in common that lead them to approach their jobs in an unsustainable way.

She’s since helped more than 1,000 women across the globe—doctors, lawyers, government officials, social workers, educators, marketing directors, C-suite executives, and more—successfully banish burnout and exhaustion and go on to start dream businesses, grow their families, redefine corporate cultures, speak at global conferences, influence public policies, and more.

Julie is a proud mother, wife, entrepreneur, and member of the Forbes Coaches Council.


 If you want to learn more about how we can help you, watch our free training.